A Money Making Discount Card for Fundraising
The fundraising discount card is a great way to raise money for your organization and support your community.
Benefits of the Card
Fundraising discount cards are extremely popular fundraising tools. Your average fundraising discount card includes several different local discounts. You might have a 50 percent off discount for a Mexican restaurant, a discount to a florist and a discount to a local gym on the same card.
The cards are usually wallet-size and they’re made of plastic so they look like a credit card. Before you order the cards, you need to find local businesses that want to support your group by offering discounts to the customers who buy the card.
Asking a business to support your fundraising effort is easier than asking them to just give you something. This is because with the discount card, they also see benefits. For starters, they get a little piece of free advertising. They submit you a company logo, which is placed on the card next to their listed discount. Secondly, they are guaranteed to have more traffic in their business. When people buy these cards, they buy them to use them. So, a family may end up going to a restaurant they wouldn’t normally go to just because they have a meal discount.
Before you ask companies to donate, you need to set some kind of card expiration date. Businesses are much more hesitant to donate if they know the discount will be good forever. A year time limit is usually fair.
These fundraising discount cards are also great because they have very low overhead costs. They’re made of plastic so they’re very cheap to produce and they can be sold for about $10 a piece. Depending on how many cards you sell and which company you go with, you can get an 80 to 90 percent profit margin on these cards.
Different Types of Cards
You can create a fundraising discount card that includes general discounts, or you can create cards that have specific discounts. For example, you could put together a pizza discount card that only pertains to a certain pizza merchant. It’s usually good to ask the business to put a couple of different discounts on the car so the consumer can have a choice.
Another idea is a shopping discount card. Go to your local mall and collect discounts from several stores in the mall. Put together your card based on these centralized discounts. That way the card buyer doesn’t have to drive all over town to get their discounts.
The advantage to having themed fundraising discount cards is that people can buy cards that are more specific to their needs. Some people will never use a discount to a florist, but they might use a pizza fundraising discount card every Friday night.
Trying to come up with an idea for school fundraisers? Visit Red Hot Fundraisers to learn how a fundraising discount card can mean easy money for your school.