Archive for February, 2008

Can You Kick The Habit?

Friday, February 29th, 2008

With the impending public smoking ban looming over your heads, it may give you that nagging feeling that it may just be time to quit. Imagine being segregated to small secluded smoking areas; you??d start to feel just a little victimised. This is perhaps the hope of the Government, as they have, on numerous occasions stated the cost of smokers to the public health sector is extremely high.

What you may not realise is that you could actually find yourself on average saving over £1700 a year (taking into account a 20 a day habit, with an average packet price of £5.20) If you kick the habit. It must be said that it is not an easy process to go through; unfortunately here I cannot speak from personal experience as I have always been a non-smoker. I can only imagine what it must be like and admire anyone who has the drive and determination to make that sort of change in their life.

If you intend to pursue quitting, you must keep reminding yourself of the benefits to not only your health but to the all important wallet. Think what you could do with £1700 a year extra, how about a luxury family holiday for starters. Something else you may not have considered is the impact on life insurance if you have it. On average you could save between £2-3000 over the term of a policy. It is worth remembering that you will not be classified as a non-smoker until 1 year has passed from the date of quitting.

In a press release from Norwich union an example was given showing that a typical life assurance policy covering a 35 year old at £100,000 over the next 25 years would cost a smoker £17.90 a month. In relation a non smoker who could expect to pay out substantially less at £10 per month.

You can always find a good deal on your life insurance quote if you are willing to shop around and compare prices. If you are considering quitting please think about it seriously the damage it can do to both your health and pocket are certainly an issue. Just think how much better off you could be financially and physically. It is thought 1.2 million smokers intend to quit when the smoking ban is introduced on July 1st throughout England, so whatever you decide to do good luck and best wishes.

Life insurance is heavily affected by whether the client is a smoker. A non smoker can expect to pay up to 45% less for their life assurance policy.

If you are willing to spend some time and effort looking, you can find a reasonable life insurance quote regardless of whether you decide to quit or not.

Direct Email Marketing List-Building Tips for Targeted Opt-In Solutions

Thursday, February 28th, 2008

One of the greatest challenges in direct email marketing is building your list. Your most valuable asset is a list of people who have given you their permission to email them periodically. The larger that list is, the better. Here are some proven ways to add opt-in subscribers to your email lists each day.

1. Offer two incentives.
You need to give your prospects and clients two incentives for subscribing to your email list. The first incentive is the one you offer in exchange for their email address. Offer a discount, white paper, special report, coupon or other attractive premium and you??ll see your sign-up rates climb.

The second incentive is your content. Describe the value that each email message delivers. If you publish an email newsletter, for example, describe the articles, feature stories, editorials, case studies and other valuable content that will motivate people to subscribe.

2. Make every email an invitation.
Every time you correspond with your clients, prospects, vendors and other key audiences by email, include a convenient way for them to opt-in to your list, giving you their permission to market to them more regularly.

3. Put a sign-up box on every webpage.
If you check your weblogs you??ll discover that many of your unique website visitors arrive at your site on a page other than your homepage. You need to capture these people regardless of the page they arrive on. So include an email opt-in box on every page, in a prominent place. Pay special attention to your product pages, and pages that visitors land on after clicking a link in a list of search engine results.

4. Embed opt-in links in body copy.
Figure out the webpages your visitors are most interested in, then find a way to embed a link to your email newsletter in the body copy on the page. A good example is this article you??re reading, where at least one mention of ??our email newsletter? could be a link to your newsletter sign-up page. You??ll find mine at www.sharpecopy.com.

5. Test your opt-in offers.
I met a man at my son??s soccer practice who said the three most popular sellers on the Internet are porn~, poker* and pills_. You need to discover what??s popular with your potential subscribers, what will motivate them to sign up for your email newsletters. The best way to do that is to rotate your opt-in incentives and the language you use to describe them, testing each one to see which incentives pull the highest number of opt-ins (and the lowest number of subsequent unsubscribes, since some incentives, if too attractive, attract too many incentive-collectors).

About the author
Alan Sharpe is a direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using direct mail marketing. Learn more about his creative direct mail writing services and sign up for free weekly tips like this at http://www.sharpecopy.com.

© 2006 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the “About the author” message).

18 Funny Friendship Quotes To Make You Laugh

Thursday, February 28th, 2008

No one can make you laugh quite the way your friends can, and there’s nothing like sharing a few funny friendship quotes with those closest to you to make your day shine a bit brighter.

Here are 18 of my favorite funny friendship quotes to share with those you love. I hope you enjoy these funny friendship quotes as much as I like sharing them with you!

1. “A true friend is someone who thinks that you are a good egg even though he knows that you are slightly cracked.” ~ Bernard Meltzer

2. “There are three faithful friends, an old wife, an old dog, and ready money.” ~ Benjamin Franklin

3. “Money can’t buy friends, but you can get a better class of enemy.” ~ Spike Milligan

4. “A true friend stabs you in the front.” ~ Oscar Wilde

5. “Marriage is a sort of friendship recognized by the police.” ~ Anonymous

6. “An old friend will help you move. A good friend will help you move a dead body.” ~ Jim Hayes

7. “Give me one friend, just one, who meets the needs of all my varying moods.” ~ Esther M. Clark

8. “Love is blind. Friendship tries not to notice.” ~ Anonymous

9. “I have lost friends, some by dath, others through sheer inability to cross the street.” ~ Virginia Woolf

10. “Friends may come and go, but enemies accumulate.” ~ Thomas Jones

11. “I got a lotta best friends. Some o’ them I don’t even hardly know!” ~ Archie Bunker

12. “It takes a long time to grow an old friend.” ~ John Leonard

13. “We must hang together, or surely we shall hang separately.” ~ Benjamin Franklin

14. “Friends are God’s ways of apologizing for our families.” ~ Anonymous

15. “Tis the privilege of friendship to talk nonsense, and have her nonsense respected.” ~ Charles Lamb

16. “You can’t stay in your corner of the forest waiting for others to come to you. You have to go to them sometimes.” ~ Winnie the Pooh

17 “Good friends, good books and a sleepy conscience: this is the ideal life.” ~ Mark Twain

18. “Friendship is born at that moment when one person says to another, ‘What! You too? I thought I was the only one.” ~ C.S. Lewis

As you can see, funny friendship quotes are a great way to remember what makes our friendships so special and our friends so dear. Share a few of these funny friendship quotes with the friends who make your life a brighter and your days a delight.

For more friendship quotes, check out the popular friendship quotes section of Famous-Quotes-And-Quotations.com, a website that specializes in ‘Top 10′ lists of quotations in dozens of categories.

What is a Dental Assistant

Thursday, February 28th, 2008

Dental assistants are required to help the dentist in various kinds of tasks like taking care of patients, official tasks and laboratory jobs. However, they are forbidden to perform the licensed tasks performed by the dental hygienists. Dental assistants help the dentists in their work. Their work is to make the patients comfortable during the treatment and organize their dental reports and records.

Dental Assistants stand along with the dentist and help him during the treatments by handing him the required tools and equipments. They are required to thoroughly clean the instruments and equipments, assemble the instruments on tray for the treatments and advise the patients regarding the precautions to be taken after the dental treatment.

Many dental assistants perform the task of preparing lotions and the material for creating impressions, conduct the necessary dental tests and deal with the collected x ray films as advised by the dentist. They cut stitches or sutures as well. They are also required to apply disinfectants and give anesthetic injections on the affected area for the treatment. They clean the extra amount of filling material used during the process of filling. If required, they also fix rubber clips to mark out the infected teeth for separate treatment.

The assistants who have been assigned with the laboratory duties are required to prepare teeth holder from the moldings created, take care of the hygiene of the appliances and instruments and make short-term usable teeth fittings or crowns. Those who have been assigned official duties give appointments to the patients, keep the treatment records updated, forward bills, collect payments and keep the supplies of the material updated as per the requirements.

Although the dental assistants receive some professional training from the dental assisting courses offered by certain institutes , they usually learn their skills during the job process. Students who are interested in this career should opt for biology, chemistry, health, and office practices as the mainstream studies from the beginning itself.

The working environment for these assistants is clear and hygienic. It is recommended that they should wear clinical gloves, masks, eye gear and suitable garments to safeguard themselves against infection and diseases. Dental assistants should also strictly abide to the safety measures to leave minimum scope for the risks involved during the process of x-ray and tooth examination.

Earlier, the hourly earning of a dental assistant was average, but with increasing demands for dental assistants, the job prospects and salary packages are increasing. Apart from this, there are several job openings in this field due to employment growth. New openings also keeps coming up for replacing the people who transfer to other professions, take retirement or quit due to other reasons.

The major thing required in this job is reliability and good manual dexterity. In fact, in some states, it is mandatory for dental assistants to be licensed or registered. They may also be required to clear an examination to prove their abilities. Dental workers, who conduct complicated radiological tasks are required to complete the required qualifications. Therefore, not only dedication but professional qualification and certification is also required for this job.

Ron D. Muse owns and operates

http://www.dental-assistant-one.com

Dental Assistant

How To Know If You’re A Strategic Marketing Communicator, Ask Your Strategic Thinking Business Coach

Wednesday, February 27th, 2008

Competition in the business world requires sound strategic thinking and planning. And one application of those strategic tools is in business marketing communications. And Your Strategic Thinking Business Coach believes that strategic thinking and planning need to be done before developing or recreating any marketing communication. For example, it is important that you take time to think about what role your marketing communication will play and how it will help you achieve your strategic marketing goal(s).

Every strategic marketing communication, from your business card to a simple handout at events has a role to play in moving ??your prospects forward.? Here are some of the ways to move your prospect forward: marketing communication tools include:
+ introducing yourself
+ understanding what to do how to help people
+ gaining permission to market to prospects
+ earning prospects?? trust
+ creating and strengthening a relationship
+ getting prospects?? attention
+ provide information

And here are some of the strategic marketing tools to help you move your prospects forward:
+ business cards
+ advertisements,
+ direct mail sales letter
+ Yellow pages
+ web site
+ brochure
+ ezine
+ free report
+ post cards

Now, let??s look at some strategic questions to ask about what you want the prospect to do.
+ What action do I want the prospect to take?
+ Are my current marketing methods achieving my goals?
+ Is this marketing communication tool the best way to get the prospect to take the desired action?
+ When will I use this marketing communication tool?
+ What information do prospects need to know to move forward?
+ Who will benefit from this marketing communication tool?
+ What is my call to action for the prospect?

If you think and plan your marketing communications in a strategic manner (as outlined above), you will be able to make a more educated, more informed, and strategic decision about each of your marketing communication tools. Taking time to ask the strategic questions and analyze if your marketing communications will fit your goals will help ensure that you will reach your goals. And you will know that you are a strategic marketing communicator.

Your Strategic Thinking Business Coach encourages you to fully realize the benefits of business coaching to strategically and effectively market your business. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com

Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, ??Glenn??s Guiding Lines ?” Thoughts From Your Strategic Thinking Business Coach? and has published more than 275 articles on business.

To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at http://www.businesscoach4u.com or jgecoach@aol.com

Choosing Good Nutrition!

Wednesday, February 27th, 2008

Good Nutrition is Beneficial

We can learn what good nutrition can do for us. We just need the desire to read, or listen to experts and make choices that are consistent to improve our health. This has the potential to alleviate or mitigate many health issues. Alternative medical systems such and homeopathy sometimes rely on herbal (natural) extracts for cures not available in traditional or modern medical systems. These natural extracts are frequently obtained from organic fruit and vegetables.

People who desire to stay active and healthy for most of their lives frequently eat and drink more raw food nutrition. It’s easy on our bodies, and easy on our wallets. We save money by not buying expensive refined/prepared foods. And it is easy on people around us because we may have a better chance of staying healthy. Tomorrow’s health depends upon the nutritional foods and what we eat today!

Juice- the Potent Choice

Fresh vegetable and fruit juice may help keep us happy, healthy and fit! Fresh unpackaged juice contains anti - disease weapons such as vital minerals and vitamins, and nourishing energy in the form of easily digestible fructose. Also vital micro nutrients add zing to your mind and steady nerves. We are the most advanced of God’s creations and we need optimum nutrition for peak performance. Following a tasty fresh fruit and vegetable lifestyle is the easiest, healthiest and most enjoyable way to achieve the desired level of nutrition.

To achieve maximum antioxidant benefits and to protect our bodies’ cells go we may want to go organic, when economically feasible. By Concentrating on making our bodies the best/healthiest they can be, we should be creating stronger immune systems. As a result we may be victorious or at least more able to defend against challenges such fatigue, flu, and nutritional related diseases!

If we follow a healthier diet plan we should be able to enjoy life more and spend more time with hobbies, like reading or visiting with friends and relatives. Ailments may not be able to require as much or any of out time. When we adopt a living foods lifestyle we can include tasty natural fruit, and vegetable and juice as our snacks or mini-meals.

Champion Juicer - Your Health Buddy

Fresh juice is a smart healthy option, and the best juice is fresh homemade juice! In fact juice from a masticating juicer is the best option. This provides maximum nutrients and a juice that is tastier too! For your body’s sake don’t get lazy and have chemical laced packaged. The centrifugal juicers may be inferior since they can discard some fiber and micronutrients. The Champion juicer, built since 1955, is one of the best masticating juicers available.

This popular masticating juicer is powerful and famous for its durability, reliability and real integrity. Manufactured by Plastaket Manufacturing Co. in California, this juicer is backed-up with a 10 year limited warranty. You can use lots of different juice recipes with a Champion Juicer to make your juice blend. Or just make up your own juice recipe.

Champion juicers chew the fibers and break up the cells of vegetables and fruits. What you get is a great health drink that gives you more fiber, enzymes, vitamins and trace minerals. Your health benefits from this sweet dark, rich colored juice with a full-bodied flavor. To obtain more information about Champion Juicers go to www.AChampionJuicer.com

Wilson Sager works for http://www.AChampionJuicer.com an ecommerce business marketing a masticating juicer. The Champion Juicer is a fruit and vegetable juicer. And drinking fresh fruit and vegetable juice may improve or maintain your good health.

Treadmill Shopping Trends and Saving Your Money

Tuesday, February 26th, 2008

While other types of home exercise fitness equipment and their infomercial gimmicks gather dust, home exercise treadmills continue to gain more popularity and get the results people want. Treadmills are used in the home mainly to save time and avoid the expense of going to a health club. Today’s treadmills with the best ratings can do anything that your training demands: hills, intervals, tempo, and long distance for example.

Cheaper treadmills will often give you the peak duty motor power rating, which is always higher than the continuous duty rating. You want to know what the continuous duty rating is when you’re comparing units. Some treadmills fold up for easily for storage which makes them an ideal choice for people with limited space like in a small apartment, small house or condo. A bit of trivia - the word treadmill originally designated a type of mill, which was operated by a person treading steps of a wheel to grind grain.

Re: heart monitors: note that some treadmill heart rate monitors clip onto an ear or, for more accurate readings, strap onto the chest. Quite a few of the treadmills available today have the ability to add an incline to your workout to duplicate running or walking uphill, increasing the intensity of your workout. The more expensive treadmills offer a selection of preprogrammed exercise routines.

Features such as extra cup holders, built-in fans, CD players and other electronic gizmos and gimmicks may be handy but not essential for you to get an ideal workout. But a heart rate monitor enables a treadmill to automatically adjust the speed and/or the incline to keep your heart rate within the most optimum zone, which may be an important feature for you. And the deck is the belt area on which the actual running, jogging and walking take place.

One feature that is absolutely necessary in a home exercise treadmill is an emergency stop button or a safety key that automatically shuts off the power if you stumble, trip or fall. And one of the key things to remember is that the larger motors tend to run cooler and usually require less repair and maintenance.

If there’s a treadmill you’ve enjoyed using regularly at your local gym or fitness center check with the manufacturer to see if there’s a home version available in your price range. You might want to bring your water bottle and towel along to the treadmill store and try out the treadmills. Service after the sale is another important issue to think about

Find out if they’ll promptly repair or replace your treadmill if you encounter a problem. One indication of the likely longevity of any treadmill is to check out the length of the manufacturer’s warranty. The longer the warranty is the better, of course. It’s definitely possible to find a good model that’s not very popular, but is still a good buy today. And it’s best to buy a treadmill that has at least a one-year warranty.

Check out the level of noise that an exercise treadmill makes during operation. This is something that many buyers will overlook. Research extensively; treadmills are an important investment, regardless of the price, and if it’s not right for you, you don’t want to find out after you’ve set up the treadmill at home. And you’ll want a treadmill with an aluminum or high alloy steel frame that’s strong enough to support the heaviest runner using it.

Now any treadmill with a belt that causes jerky movements while you walk or run should be passed up. The more incline variation that is offered in a treadmill model, the more expensive the unit will be.

Before buying, you want to make sure the deck area provides enough space for you to exercise in comfort and that the belt works smoothly without slipping or sticking. Buying home fitness equipment over the Internet has grown at a fast pace over the past few years.

The better quality treadmills provide excellent cushioning to limit the impact on knees, ankles, hips and lower backs. Walking, whether on a treadmill or not, is one of the best approaches anyone can take toward optimum physical fitness. Now if you have severe problems with your legs, a treadmill may not be the best choice of home exercise equipment for you. Another tip: the lack of wind resistance makes running on a treadmill slightly easier than it would be otherwise on an equal elevation grade outdoors, a factor that is seldom considered.

By following the above best treadmill tips you’re sure to find the best treadmill for you. A treadmill is a good investment for just about anyone who has decided to make a conscious effort to become healthy and fit. Read the various treadmill ratings, rankings and treadmill reviews that you find online so you have an idea which of the models and brands is best for you.

For more information on saving money on treadmills and best buy shopping for treadmills online and offline go to http://www.Best-Treadmill-Tips.com Helen Hecker R.N.’s website specializing in treadmill tips, advice and resources, including information on treadmill ratings and treadmill reviews

Manifesting Abundance And Prosperity - 5 Tips

Tuesday, February 26th, 2008

Manifesting abundance and prosperity has a lot of awareness and buzz today. Who doesn’t want more in life then just going to work and making ends meet. Have you noticed many people are content with just knowing. They can answer every question, have a solution to every situation, and are never at a loss for words. Yet they do not manifest the very thing they speak most about, which is abundance and prosperity.

Here are 5 tips that will help you on your journey to prosperity.

First, You must know what abundance and prosperity really are. It is not money. Money is the outcome. It happens on the inside, thoughts, feelings, mindset, attitudes, perspectives, are all formed by what you have in the deepest part of you. When you look at your bills do you see more then enough, abundance, or not enough, scarcity. Do this in every area, friends, nature, food, companies. Do you see abundance or scarcity. You see, once you really know, in the deepest part of you, everything on the outside changes.

Second, You take action. Once you really know, deep inside, then it is time to act. Make choices out of an abundance and prosperous mind, instead of scarcity and lack. You will be attracting new opportunities. You will no longer lead a fear based life, you know, the ole, what will I do if…

Third, No looking back. The tendency for some is to look back and then go back. Here is a startling reality. Some of your friends and family will not like your prosperity. In fact they will think you are one of those holier then thou, stuck up people. Here is a harsh truth. New friends will gravitate toward you. Some of your old friends will disappear. Some will really get it and come along with you. Keep moving forward, help those that want help but do not get bogged down in the mud with those that have no dreams.

Fourth, Enjoy abundance and prosperity. Be thankful when you see it and when you don’t. It’s time to start enjoying life. Here is the irony. The more you enjoy things, the more you will manifest. Take time to really enjoy everything. My daughter and I have a date each week. We grab a sandwich and go to an island, to watch the dolphins swim. We really enjoy creating memories and living in the moment. Yet we here others complain about the heat, humidity, mosquitoes… Enjoy life.

Fifth, Have a little faith. It really does move mountains. Worry, stress, anxiety, doubt. All these are not ways to manifest abundance and prosperity. They are red flags to get you back on track. Wake up everyday with a little faith and you will see things much differently, and you will indeed manifest the abundance and prosperity that is deep inside you.

Prosperity loves speed and rewards those that take action. Hard to believe prosperity can activated in one day let alone 29 seconds. If you are ready to set prosperity in motion visit Prosperity Secrets Unplugged today!
http://www.prosperitysecretsunplugged.com
Anthony Kollar

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Acura EL: Uniting Car and Driver

Monday, February 25th, 2008

Designed to fuse and to connect the car and the driver, the Acura EL boasts a truly unique driving and riding experience. This car is known as a spirited automobile for it holds power and precision that connects the driver with the road. Even if this is so, the Acura EL also has a unique styling that exudes elegance and sophistication. Most people who have been able to handle and take a closer look at the Acura EL exclaim that it is very much like a Honda Civic although only the brand has been changed. The vehicle is then economical, provides an excellent and smooth performance, as well gives easy comfort.

The Acura EL has a redesigned grille and headlights. It also contains clean lines from the rear deck that provides the Acura EL a distinct European look. Made available in two trim levels which comprise of the elegant touring level and the lavish Premium, this car will surprise riders and drivers with its beauty, refinement, and dynamic performance. The car also boats an impressive linear steering as well as a precise four-wheel drive that has independent suspension. Drivers and passengers of the Acura EL will be given a superior road feel as well as a unique and different control.

Powering this vehicle is a very responsive 1.7 liter VTEC engine that is very much capable of producing 127 horsepower. Along with it is a five speed manual transmission, or the optional four speed automatic transmission. The car idles silently, has the ability to accelerate smoothly, can run with efficiency, and it also responds to inputs immediately. It remains quiet and serene during driving yet it boasts a boundless type of energy that is ready to shoot the car off the streets. For convenience, the Acura EL also has the Logic Control System installed.

The cabin exudes sophistication. Other safety features made standard include dual stage front airbags, side airbags, anti-lock brakes (ABS), and child safety locks. As per standard features, the Acura EL boasts an automatic climate control, a steering wheel wrapped in leather, a cruise control, power windows, power door locks, body colored mirrors, body colored handles, a remote keyless entry, tinted glass, heated front seats, and a power sunroof. The control panel for this car is easy to understand. It sports big buttons that would allow the driver and passengers to quickly set the temperature, radio, or turn on or off the air conditioning and the rear defroster.

The Acura EL has been compared to other vehicles in its range. The list of competitors include the 2005 Chevrolet Cavalier, the 2005 Dodge SX, the Ford Focus, the Honda Civic, the Hyundai Elantra, the Kia Spectra, the Mazda Mazda 3, and the Nissan Altima.

Acura EL owners and enthusiasts could shop for discount car parts and accessories from Auto Parts Fast??s online performance or replacement auto parts catalog. In stock are thousands of Acura EL parts and Acura parts.

——————–

As a former news correspondent for an auto-related website, Stacey has gathered extensive knowledge and experience in the automotive industry. This 34 year old mother of two from Memphis is a genuine car lover.

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Herbal Supplements - New Technology For Better Products

Monday, February 25th, 2008

Herbal supplements have many health benefits. Many of them are potent antioxidants. Some have antiviral, antifungal, antibacterial, and antitumor properties. Some improve general bodily functions such as digestion, mental clarity, circulation, hormonal balance, etc. Many people also consume herbal supplements to prevent and treat common ailments and improve the overall well beings.

Herbal supplements contain active constituents extracted from dry or fresh herbs. These active constituents can be divided into two main groups based on their chemical properties, hydrophilic (water loving) and lipophilic (oil loving). Traditionally, hydrophilic compounds are extracted in water and ethanol whereas lipophilic compounds are extracted in chemical solvents such as acetone and hexane.

The use of chemical solvents in extracting lipophilic compounds has raised some health, environmental and safety concerns in recently years. First of all, there is a small amount of toxic residues left after the extraction process, which can pose a health threat to the consumers. Secondly, the disposal of organic solvents is detrimental to the environment. And lastly, these chemical solvents are toxic and highly volatile, handling of these chemicals require extreme caution.

Unfortunately, the major active constituents in many herbs such as ginger, St. John’s Wort, valerian, rosemary are lipophilic. In the past, they were extracted by organic solvents such as acetone and hexane. But the advance in new technologies has provided safer alternative to the food industry. Supercritical fluid extraction is one of these new technologies. It allows health food manufacturers to produce cleaner, more potent and stable herbal products.

Supercritical fluid extraction (SFE) using carbon dioxide (CO2) is an improved extraction method. Carbon dioxide is non-toxic, non-explosive and can be readily removed from the finished products and recycled. It does not pose any hazardous problems to the environment. The extraction takes place without high temperature heating and boiling so the extracted products are more stable. In addition, the extraction yields a highly concentrated herbal extract.

In comparison, chemical extraction using organic solvents leaves adsorbed chemical residues in the finished products. The solvents may react with the active compounds and degrade them. To remove the solvents from the extracted products, high temperature heating is required, which may degrade the active constituents. As a result, the quality of the extracted products is generally inferior to that from supercritical fluid extraction.

The commercial application of supercritical fluid technology is still limited to few high valued products due to high investment costs and new operation. New chapter is one premium brand producing herbal and fatty acid supplements using this new technology. With the increasing public demand of purer, cleaner nutritional supplements, one may assume that more companies would be applying this new extraction technology in the near future.

Kwan H Lo is the owner of http://vitaminstores.4reviews.net, an online site providing information on health food supplements.

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